PROGRESSIVE

A brand with a lot of experience in its core for sure needs a bold branding.

That was exactly the objective to archive with this project helping Progressive create a brand system born of their imagination and enthusiasim for what's next in the tech world.

Big and bold typography, focus on people and a clean design system are the main components of this visual identity. 

A vision that come across powerful and clear. The use of geometric grotesque typography helps giving the message visually bolder also delivers a very confortable reading experience next to images with people on focus.

PROGRESSIVE
The next big thing

A brand with a lot of experience in its core for sure needs a bold branding.

That was exactly the objective to archive with this project helping Progressive create a brand system born of their imagination and enthusiasim for what's next in the tech world.

Big and bold typography, focus on people and a clean design system are the main components of this visual identity. 

Developing a tone of voice that captures the right spirit of tech enthusiasts was a priority during the process of rebranding.